Blog Post
E33. Claire Ransom, Lazy Flora - Can Crowdfunding Give You Confidence?
#Seedrs #ecommerce #crowdfunding #subscription #growth
£85k raised
Claire Ransom is the founder and CEO of Lazy Flora, the UK’s leading subscription box service for urban garden plants. In 2017, from her parent’s home in Nottingham, Claire self-funded the business and over two years, rapidly grew her customer base. At that point, it was time to raise pre-seed equity investment via crowdfunding, totalling £85,000.
Before Claire went through the crowdfunding process, she didn’t feel confident in her ability to grow from a backyard business. After going through the stringent checks Seedrs perform, Claire realised Laza Flora was a very credible business.
Summer 2020 was to be the big investment round for Lazy Flora, but that took an unexpected turn when Covid hit. Thankfully, there’s been an enormous demand for urban garden plans as more people spend time at home.
Claire has benefitted from both the Fundraising Masters programme and The Arena Peer Advisory and believes in the power of learning from others through a network.
In this episode you’ll discover…
- How crowdfunding can improve your confidence
- How it feels to manage intense and unexpected growth
- Why you can learn from and network with other female founders
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