Sarah Henley, the Founder and COO of NextUp Comedy started a comedy video subscription business three years ago to fill a much-needed gap in the video-on-demand industry.
Previous to founding NextUp, Sarah worked in comedy for over a decade along with her three co-founder friends. Sara’s ultimate vision is to build NextUp into the worldwide home of live comedy, using her passion for diversity and equality in the arts to make a mark in the comedy business.
In 2019, Sarah and her co-founders raised £760K in investment finance to grow the business from a mix of angel investors, venture capital and crowdfunding. Crowdfunding made perfect sense as a strategy for Sarah as it meant comedy performers and the enthusiastic audience fan base could all chip in and t ake a stake in the success of the company.
In this episode you'll discover:
- How a "rolling close" strategy can benefit both you and potential investors
- The ways you can approach investors directly through social media platforms
- How you can take a positive approach to fundraising by treating it as part of your job description