Insights
Honest conversations with women raising, leading, and growing bold businesses.
The Enter The Arena podcast features real stories from female founders navigating the fundraising journey, the highs, the lows, and everything in between. Expect candid insights, practical tips, and the kind of advice you won’t find in pitch decks.
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From marketing agency owner to SaaS tech entrepreneur, Lisa Eaton didn’t have the intention to raise investment when she started up Fabric Academy, an online training provider for marketers. However, it was when she realised the business potential and her ambition to dominate the space globally that she started looking at the equity investment route. Being new to the world of investment, Lisa mapped out local experts in the North East of England that could fill certain knowledge gaps. It was after discovering who could add value to the business that she “accidentally” found her Angel investors and went on to successfully close her round of funding. Listen to Lisa’s investment journey to find out what she learned along the way and her tips that might help you with your own fundraising endeavours. In this episode, you’ll discover: The value of having advisors from the start Why you should think of raising investment as a sales process How to select the right route to investment
RAI$E: The female founder's guide to securing investment
This practical, empowering guide gives female founders everything they need to raise investment on their terms. Based on Julia Elliott Brown’s proven five-step approach, it walks you through how to build the right mindset, prepare a compelling pitch, speak the language of investors, navigate bias, and negotiate a deal that truly works for you and your business.
Packed with real-world insights and case studies from women who’ve successfully raised and scaled, RAISE is your step-by-step roadmap to funding — clear, honest, and designed to help you lead with confidence from day one.