71. Lisa Eaton, Fabric Academy - The Power of Advisors
#marketing #saas #tech #angelinvestment #advisors #strategy
From marketing agency owner to SaaS tech entrepreneur, Lisa Eaton didn’t have the intention to raise investment when she started up Fabric Academy, an online training provider for marketers. However, it was when she realised the business potential and her ambition to dominate the space globally that she started looking at the equity investment route.
Being new to the world of investment, Lisa mapped out local experts in the North East of England that could fill certain knowledge gaps. It was after discovering who could add value to the business that she “accidentally” found her Angel investors and went on to successfully close her round of funding.
Listen to Lisa’s investment journey to find out what she learned along the way and her tips that might help you with your own fundraising endeavours.
In this episode, you’ll discover:
- The value of having advisors from the start
- Why you should think of raising investment as a sales process
- How to select the right route to investment
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In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
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