Blog Post
E50. Claire Copeman, Adventure Tours UK - Not just any money
#angelinvestment #travel #consumer #pandemic
Claire Copeman is the co-founder of Adventure Tours UK, which offers holidays focused on adventures in some of the UK’s wildest spaces. After 18 years in marketing, starting the business with her husband culminated soon after a dinner with friends discussing their shared love for adventuring in nature.
Adventure Tours UK was initially self-funded whilst Claire focused on building the brand through partnerships and PR trips that told a story and made it clear they were “going places”. With immense support from a business mentor, they went out and successfully found investors who really understand their goal to firmly stamp the UK onto the adventure travel map.
Then, Covid hit in 2020 and travel was cancelled. Amazingly, the investment didn’t fall through because they had the right investors onboard who felt a strong moral commitment to them. When your investors feel more like partners, you know they’re the right fit!
In this episode you’ll discover:
- The importance of building a strong brand at the start
- What a business mentor can do for you
- How to find investors that feel like partners
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