Blog Post
E49. Martha Keith, Martha Brook - Communication is the secret weapon
#crowdfunding #ecommerce #consumer #pandemic #crowdcube
£200K raised
Martha Keith is the founder of the award-winning stationery brand Martha Brook which she founded in 2012 after a corporate career in the healthcare sector. Starting out with just a printer in her bedroom, the company has grown to 250,000+ pieces of stationery sent to customers in over 50 countries worldwide.
Martha started the brand on a shoestring budget and grew it to 7 figures with no external investment. She recently raised £220,000 through crowdfunding for the first time. With an amazing community behind the brand, they were fully funded in just two days with no lead Angel investor money. Incredible!
Seeking investment is no longer something that makes Martha feel daunted and she’s excited to do it again in the future. We love to see it! But looking back, could or should Martha have considered raising sooner, boldly stating her ambitions as a female founder to scale the business faster?
In this episode you’ll discover:
- The importance of communication for a successful crowdfunding campaign
- How to test the waters with ‘expression of interest’
- How to start your fundraising journey and get support
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