Blog Post
E53. Yang Liu, JustWears - Every No is a step closer to Yes
#ecommerce #angels #VC #consumer
Yang Liu is the co-founder and CEO of JustWears, a direct-to-consumer brand that brings biodegradable materials and ergonomic design into everyday men’s underwear, with the strapline of "The only underwear your balls deserve.”
Yang previously worked for a VC fund and realised as an entrepreneur, the tables were now turned. Seeking VC investment was the plan after a successful Kickstarter campaign landing JustWears £150,000. But, without ‘enough traction’, VCs just weren’t ready to invest. In hindsight, Angels were the better route as their expertise and passion for supporting entrepreneurs made Yang grateful to have gone down this path.
Since then, Yang has turned down Dragon’s Den investment and closed a huge £2.6million round from Pembroke VCT. By having a crystal clear strategy and answers to every investment question, including the exit plan, JustWears are killing it and got that VC investment they deserve.
In this episode you’ll discover:
- How to stop taking rejection personally
- Why there’s no downside to trying
- How to create a winning strategy to fundraise quickly
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In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
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