You don't know what you don't know

When I first started out as a female founder many moons ago, I tried to do it all myself for a while. I looked at how other people were doing it, and I thought I was doing the same thing as they were.

What I didn't know what that all I saw was how things looked from the outside. I didn't really have a clue what successful founders really did behind the scenes to get the results they were achieving. What strategies they were using... the skills they'd developed... how they had programmed their mindset.

When I hired a business coach, that's when I started seeing results.

Why?

Because you don't know what you don't know.

And you know what? I've had multiple coaches since then. Each of them helped me through a distinct part of my entrepreneurial journey.

Here are just a few of the people I hired...

• I hired a branding coach to help me really understand how to build true value in my business and be crystal clear about how I presented my company to the market.

• I hired a marketing coach so I could discover how to best find my ideal customers and communicate effectively with them.

• I worked with a mindset coach to get my mindset right, help me focus on priorities, and work out how to get through the challenges I faced.

• I took on an expert in public speaking, to help me raise my game on presenting to a room of people.

• I worked with a leadership coach to support me on structuring and managing my team effectively.

• I hired a sales coach to teach me how to feel completely differently about selling, to see it as solving my clients' problems, so neither me nor my clients felt 'urghhh' about the entire sales process.

Most of these coaches I hired when I couldn't really afford it. Why? Because I knew that because I couldn't afford it, I needed it even more. I could not afford it because I didn't know what I was doing! But I took the risk, I worked with the best, and every single time it paid off.

Every one of these coaches played a huge role in getting me to where I am now. Each one catapulted me forward with the knowledge and skills I needed to succeed way faster than trying it alone. Investing was the best thing I ever did because it paid off many times over. Because what you don't know is exactly what you need to know to get the result.

Growth and fundraising coaching

Over the years, I've raised finance multiple times for my own business. And I didn't use a coach to help me do that. And it look me a long time, and lots of mistakes, to figure out how to get it right. But eventually I mastered it.

Why didn't I use a coach to help me with fundraising? Because I couldn't find one!!!

And that's why I set up Enter The Arena. Because I saw an enormous gap in the market, for women entrepreneurs like me to have the support they really need when they go out for investment for their business.

What makes a brilliant coach?

You want to make sure you hire the very best coach you can. So, here's what you need to know to hire the coach you need right now, to help you build, fund and scale your business. They need the following 5 things:

1. Direct experience doing the thing you need to get good at
2. Total understanding of the challenges you face
3. A step-by-step system for fast results
4. A track record of amazing results
5. The ability to provide you with genuine support and accountability

Consider the results you want. If you want to be successful, hire someone that has done that same thing over and over for themselves and helped others do the same.

The most important thing is to decide and commit to your results and then take right action by learning the skill you need to make it a reality.

When you invest in yourself, you invest in your personal growth and development, and that is something that will never be taken from you. Nothing is bigger than you. You decide who you want to be and step into becoming it by getting out of your comfort zone and doing it. I'd love to chat with you if you feel this resonates - book an Intro Call and let's get to know each other!