Leadership Mastermind

The Arena
Leadership Mastermind
for Female Founders



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High growth cohort to develop your entrepreneurial business and leadership skills. 

A trusted inner circle of peers who, like you are well into their growth, may have previously secured investment and are transitioning from Founder to CEO. This programme includes a rolling programme of masterclasses to help you navigate new challenges and continue to ‘own the cape’. 

An invitation to this leadership development programme is an incredible opportunity to navigate your demanding role with the support of a tribe who will inspire, challenge, and recharge your thinking. 

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“The Arena membership has been invaluable to me as a high growth female founder. I walk away from every session feeling inspired and more knowledgeable. The guest speakers are consistently high calibre, with an excellent range of topics I wouldn’t otherwise be able to afford to access. It has been eye opening to realise the commonality of the challenges we all face - even those in very different industries - and I continue to learn as much from my peers as the guest speakers. Julia is masterful in creating a supportive and enriching learning community”

Sharon Peake, Founder & CEO, Shape Talent

Is this programme for you?

The Arena Leadership Mastermind is for top level female founders building high-growth potential businesses:
  • Generating £500k+ turnover p.a. or raised £500k+ external investment
  • Open to being challenged and inspired; taken out of your comfort zone
  • Passionate, driven and operating with complete integrity; respectful and supportive of others
  • Fully committed to the group and able to make most monthly meet-ups
  • Able to commit to ongoing membership for a minimum of 12 months
  • Ready for transformational change
Places on the programme are extremely limited and subject to qualification criteria. 

This programme will empower you with...

Inspiring leadership
MASTERCLASSES

Highly qualified and respected expert speakers will guide masterclass sessions each month on topics that will challenge, inspire, and make a real impact on your performance.

Practical
OUTCOMES

Each month you'll further explore development topics through practical interactive sessions, working through personal challenges, supporting each other and witnessing commitments.

High level
PEER ADVISORY

The wealth and diversity of experience of this group of highly selected phenomenal women is powerful, multiplying the effect of working through your challenges.

The camaraderie and support of this group of women is invaluable; there's an openness and honesty I've never experienced with other founder groups, and a genuine desire to lift each other up. The masterclasses and seminars have been really informative and useful and I've taken a lot of the learnings forward into the business"

Sarah Henley, Co-founder and Co-CEO, NextUp

How we'll work together

A curated group of incredible women
To ensure trust and openness, your Arena group is made up of a maximum of 8 diverse, non-competing entrepreneurs; top female founders building businesses to scale.
Regular meet-ups
You’ll meet your group monthly. Sessions are a blend of online plus in-person meet ups in London, and an annual 2-day Leadership Retreat, with all sessions chaired and facilitated by Julia Elliott Brown.
Continuous support
You’ll be connected to your group in between meet-ups through a private online communication tool to continue to support each other and build out your trusted relationships.
Watch the video to find out more...
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"I feel like I have met friends for life though the Arena. Like minded, amazing women who offer genius, support and make you realise that it is not just you going through the ups and downs of a start up business. I learn so much at every session - business and personal. I would not have been able to keep vaguely sane without it!"

Sophie Hooper, Founder & CEO, Secret Saviours

Your group chair


The Arena Leadership Mastermind group is chaired by Julia Elliott Brown, the Founder and CEO of Enter The Arena.


Julia is a highly respected entrepreneurial advisor working exclusively with female founders, with a wealth of experience in inspiring, coaching and supporting high-growth potential businesses.


Julia is known and respected for providing honest feedback, practical advice, and expert insights, and supporting and encouraging female founders to achieve amazing results, whilst having fun together in the process.


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"Julia is an inspiration in the work that she does. Bringing together women founders and supporting them and having them support each other as they pursue their respective visions and grow their businesses. Julia brings a grounded energy and years of knowledge, experience and wisdom. I would highly recommend any woman starting or growing a business to join her master mind group and learn to thrive as you grow"

Jane Gunn, CEO, The Barefoot Mediator

Your questions answered

  • How much time commitment is involved?

    You’ll meet your group once a month for leadership masterclasses. Most of these sessions are run online, and are half a day. 3 of these sessions will be in person, for a full day in London


    In mid September, we take a two-day Leadership Development in the country for focused personal development sessions, and some downright good fun!


    You'll also have quarterly one-to-one catch ups with your group chair.

  • How long is the programme?

    The minimum commitment for The Arena is 12 months. After that, the commitment is rolling, with a 3 month notice period. 

  • What kind of masterclasses are included?

    Our years of experience has shown us that female founders are looking for a very different kind of development support, to help them become better entrepreneurs and leaders.


    Highly qualified and respected expert speakers will guide masterclass sessions each month on topics that will challenge, inspire, and make a real impact on your performance.


    These are a selection of the advanced level personal development areas that we'll be working on together. 


    • Understanding Leadership Style
    • Leading Through Values
    • Managing Your Fundraising Journey
    • Building A High Value Team
    • Selling Without Selling
    • Negotiation Skills
    • Leading With Your Legacy In Mind
    • Building Your Board
    • Managing Conflict
    • Building to Series A
    • Managing Risk
    • Goal Mapping
    • Building For Exit
    • Raising Your Visibility
    • Advanced Communication Skills

  • What will the group be like?

    Your entrepreneurial peer advisory group brings together a curated group of female founders in a confidential and coached setting, and you will work through your challenges and support each other as you grow. 


    To ensure trust and openness, your Arena group is made up of a maximum of 8 diverse, non-competing entrepreneurs; top female founders building businesses to scale, all at a similar stage of development.

  • How will the group help me with business challenges?

    Every month, you'll bring your own related challenges to work on, and take away unparalleled actionable insights to move you and your business forward at pace.


    The wealth and diversity of experience of the group is powerful, multiplying the effect of working through your challenges. You’ll witness each other’s commitments and hold each other to account. Celebrate your successes and accomplishments. Be picked up by others when you get mud on your face. Build meaningful relationships that nurture and support your personal and professional growth. And develop life-long friendships with women who totally ‘get’ you.


    The energy that dynamic female founders brings is something very special to behold. It will push you to dig deep, reach higher and be your very best.


    You’ll be connected to your group in between meet-ups through a private online communication tool to continue to support each other and build out your trusted relationships

  • What are the membership fees?

    We offer different tiers of membership to suit your needs. We'll be happy to discuss options with you, should your application be successful.

“The credit belongs to the (wo)man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly...” 

- Theodore Roosevelt (& Julia Elliott Brown!)

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