Blog Post
66. Katy Cottam, Luna Daily - Funds, vulvas, knees and toes
#ecommerce #wellbeing #femaleproduct #brandpositioning #angelinvestment #VCinvestment
Katy Cottam is the CEO and Founder of Luna Daily, the award-winning body care brand for all skin, including intimate care. Katy’s own personal experience with traditional, often stigmatised feminine hygiene products was what led her to want to develop something better for women.
Fast forward 15 years of a career in the beauty and wellness industry, Katy made the leap and started on the brand during Covid. She enlisted the help of expert dermatologists and gynaecologists and Luna Daily was born.
Katy secured a pre-seed funding round from several angel investors. She remembers hearing from multiple people “That's not possible" and is really glad she didn't listen to that advice and instead pushed to get on board the right angel partners that fully believed in the vision.
The relationships Katy has built have been fundamental to the success of the business - with the next round of investment of £2 million propelling them to new heights alongside stock financing of £1 million. While stock finance is not for everyone, Katy’s deal structure has been a perfect marrying of both funding types that has allowed Luna Daily to scale quicker.
In this episode, you’ll discover:
- How to build your dream team
- Start with your brand positioning
- Why you need to stay nimble in your fundraise
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In our Fundraising Stories podcast, we showcase inspirational interviews with female founders who share their honest experiences of fundraising – the highs, the lows, the challenges… and top tips for how to be successful.
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