E36. Nicki Philips, Niix - Raising during a pandemic
Raising during lockdown, feeling exposed when crowdfunding, and juggling responsibilities effectively.
#Fitness #Crowdfunding #Seed #Motherhood #Pandemic
£150k raised
Nicki Philips is the founder of Niix, a fitness app for women approaching 40 and beyond. Niix launched in 2018 and the app has gained 1,800 paid subscribers and tens of thousands of online followers across the globe.
In 2020, Nicki raised over £150,000 of investment via crowdfunding to help her rocket fuel the growth of the brand, and she did it right in the middle of lockdown! Crowdfunding certainly isn’t a quick fix; it can be just as time-consuming as the traditional investment round, although it often happens faster. Nicki managed to juggle motherhood, run her business and raise investment all in tandem by getting super structured with her time.
The exposure from crowdfunding can feel scary, and even more so when you’re raising investment during a pandemic, but Nicki pushed her fear to one side and kept positive by focusing on her ‘Why’; there’s a lot to be learned from her approach.
In this episode, you'll discover...
- How to raise investment during a lockdown
- How to manage feeling exposed when crowdfunding
- How to juggle responsibilities and stay focused
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